is usually a lag (think 3-6 months) between the marketing initiative and the influx of leads.How to Acquire Speaking and Hone Your SkillsNow that we've looked at the benefits, how do you get started with speaking engagements?If you don't have a lot of speaking experience, don't expect paid opportunities to present themselves right off the bat. You may need to work
your way up by accepting smaller, unpaid opportunities first. Don't be discouraged, though - smaller venues can be a great way to connect with an audience and build your reputation so you become a desirable speaking candidate.Start local. (by providing a lunch meeting) or with local chapters of larger national organizations such as AIA, ACEC or employee email list NAIOP. Not only will you be speaking to an audience that is part of your local community, but it can be a step towards finding your place in the organization at a regional or national level.blogoffer-middle-
content-guide-marketingSharpen your skills. As you develop your new role as a speaker, take time to reflect and hone your skills. You might even consider inviting a colleague or mentor to attend one of your events to give you feedback. Remember that building your skills as a speaker on a small stage will stand you in good stead as you transition to larger events and audiences. Consider joining an organization like Toastmasters to help you gain practice.Choose the right topics. While it should