What do you get when three B2B thought leader brands come together to form a combined event featuring top B2B marketing experts? B2BSMX
This week in Boston, a new event launched called the B2B Sales and Marketing Exchange combining the best of three of the best resources in B2B: FlipMyFunnel from Terminus, RevTalks from the Pedowitz Group and Demand Gen Summit from Demand Gen Report. Together with another track focused on Labs and Case Studies, they powered over 50 sessions for about 1,000 registered attendees.
Lee Odden Nick Nelson
As a media sponsor, TopRank Marketing was 工作职能邮件数据库 invited to shine a light on some of the talent at the event though speaker interviews and liveblogging presentations. Nick Nelson and I attended numerous sessions each day allowing us to accelerate our B2B sales and marketing knowledge as well as our connections with thought leaders, practitioners and vendors in the industry.
Alexandra Gobbi Secureworks
B2BSMX Liveblog Coverage by Nick Nelson:
Sangram Vajre on Mastering ABM through the T.E.A.M. Framework
Sandra Freeman of Engagio Explains How to Avoid the ABM Upside Down in B2B Marketing
CMO Maria Pergolino Charts the Path to Creating an Industry Category with Strategic Marketing
The 10 Commandments of Modern B2B Marketing – Dave Gerhardt, Drift
B2BSMX ABM Panel
B2B Marketing Spotlight Interviews by Lee Odden:
Shonodeep Modak, CMO NA at Schneider Electric
Omar Al-Sinjari, Sr Digital Marketing Manager, RelayHealth McKesson
Alexandra Gobbi, CMO at Secureworks
Shonodeep Modak
In addition to interviews and liveblogging, we also shared insights in real-time through Twitter. Here are some of the most engaged Tweets shared during