Landing pages should ideally have a dominant CTA – research suggests that including more than one CTA offer can reduce conversion rates by 266%! 3. Social proof(s) Social proof explains the trustworthiness of your app to the visitor. These can be content types such as third-party app reviews and testimonials from existing customers that have the persuasive power Color Correction Service that could push the prospect towards the decision to download the app. Social proof can also be any awards and recognitions the app has won, or the total number of downloads and number of users. 4. Concise and accurate copy The body text provides the opportunity to elaborate in greater detail and in much value proposition, features, and functionality.