We worked with our client, the Dallas Cowboys, to perform breakdown testing in different markets to see what the effect was when we were using the brand versus when we weren't using the brand. In markets where we did not operate Fax List a brand, we saw a 10% drop in sales. This 10% decrease represents a loss of revenue to other competitors or other sources. Our testing showed that branded campaigns were beneficial, but respect your business and your goals when doing your own testing.
Profitable PPC Where to start? If you're using PPC and it's not working, start here: Google Search Network Ads: Brand Fruit at your fingertips, low cost, maximize revenue Google Shopping Ads High conversion rates, low cost Remarketing lists for Fax List Search and Shopping ads Re-engage non-converters Google search: unbranded long tail Target specific keywords with a better chance of conversion. Rather than "kids clothes," opt for "Dr. Seuss kids pajamas." Campaign Structure: In terms of profitable PPC, one of the most important things for a high ROI is campaign structure. The general rule is that you should divide your campaigns as precisely as possible, as there are many different parameters at the campaign level that influence profitability. Ways to segment your campaigns:
Brand or Non brand Audience (men, women, etc.) Category Other shades Example: Campaign Name: REI Women Clothing Jackets. Loyalty Fax List Now that you've generated customers, how do you increase their value? If a customer buys with you often and for a long time, they can be considered loyal. When you have a loyalty program in place after that first purchase, you can use points or other rewards on actions taken to encourage that customer to come back and buy from your business. Ways to increase customer value: Build loyalty throughout the customer lifecycle Build loyalty around your brand Tiered programs Focus on personalization Seamless between online and in-store.