While this magical content marketing leprechaun is skeptical of all the talk of these methods revolutionizing the digital marketing landscape, there is no doubt that they work. In fact, as we'll discuss in this blog post, when used properly, popups and chatbots can form a dynamic lead-generating duo. In this article, you will learn about: How Popups and Chatbots Work Best practices for setting up and optimizing pop-ups When to use popups in your lead generation strategy Best Practices for
Using Chatbots When to use chatbots in your lead generation strategy Let's see what all the hype is about. What is a popup window? Forgive me, reader - my language is about to get a little technical. In a marketing context, a popup is a website overlay, a industry mailing list window that temporarily overlays the parent window and encourages page visitors to take some action (eg, sign up for a newsletter, download a white paper, sign up for a webinar). Basically, it's a small window that pops up on the screen (scrolling credits) to take your attention away from whatever you're reading or watching.
Popups & Chatbots - Learn More - Reduce Waste type of popup Although you may see them referred to by different names, there are five basic types of popups based on the action that triggers the popup to appear: The click popup appears when someone clicks the link . The scroll popup appears when someone scrolls down to a point on the page . Timed popups appear when someone spends a certain amount of time on the page . The exit popup appears when someone moves the cursor to the top of the page (thereby indicating that he or she is about to leave) .