Patek Philippe Nautilus, never ending
Between the announcement of ref. 5711's termination and its true disappearance from the Patek Philippe catalog, this model possesses reached its peak
When a massive superstar dies, it triggers a variety of light and heat known as supernova. Very bright, typically the phenomenon spreads over a any period of time of time to disperse their energy. The much-touted retirement living of the Patek Philippe Nautilus ref. 5711 stainless steel enjoy created such an event. Just lately, the ultra-speculative watch have been trading at 10 to fifteen times its official retail store price. For cultural along with industrial reasons, the brand features resisted increasing production to fulfill surging demand. It's reached the point where the models cannibalize the brand image, which is not only a sports watch manufactured from steel, though it's absolutely a cult watch. To choose things around, Patek Philippe president Thierry Stern released in late January 2021 the model would be retired from your collection by the end of that 12 months. In fact , when the 2022 value list is released, often the 5711 will no longer be highlighted. Between the two events, conjecture went wild, fueled by the certain number of communication items that the brand carefully revolving.
First, Patek Philippe gave the impression they were killing the golden contact. Confused #1. This was a massive disappointment for everyone on the holding out list. Confused #2. Whenever they announced their retirement, they will didn't specify a schedule. Uncertainty #1. They did certainly not announce a replacement. Uncertainty #2. Also, they didn't define that another Nautilus could be maintained. Acuity #1. Most importantly, they made Nautilus a big hit with their previous batch of new variants. Aptness #2.
Following infusing all the ingredients that can spark a speculative increase, the brand has launched many limited editions that enhance the appeal and scarcity. A lot more limited than the model's previously scarce output. Let's talk about the green dial 5711/1A-014. The particular resale price exceeds seven-hundred 000 euros. That's twenty-five times the boutique cost. Or the 5711 Tiffany, certainly one of which is famous for over 2 hundred times its actual selling price at auction. If Patek Philippe wanted to be a huge hit and play methods on professional traders and the clients, their approach would not be any different.
The problem with the 5711 is that it's eating out at brand, prestige, imagination and diversity. It's such an crucial focus that everything else is apparently left behind... in a way, just make an effort to buy a QP or second repeater at any Patek Philippe AD and you'll see! In like manner fix that, they decommissioned it. It's just that difficult an actual problem. The popularity in the Nautilus has given the brand name enormous exposure, in certain time and style categories, they didn't want to even dream of any kind of traction force five years ago. The idea is always to actually take advantage of this craze in addition to reverse its disadvantage.
With Patek Philippe joining Watches & Wonders for the first time, the 5711 may be about to be replaced. Should they used 5811 or any additional similar reference and improved some details, which is just what every brand has done with the icons, then we can properly say that Patek Philippe did a lot for everyone. Worst of, it doesn't even hurt it has the rating. If not, the huge need Patek Philippe's other athletics watch, the Aquanaut, is only going to gain momentum. The same is true of all the other Nautilus, those with strength reserves, perpetual calendars, chronograph watches, and any and all variations they could come up with, they never got the intention of enabling go.
A very important factor we can take away from all this: you can't kill myth. It will eventually only get stronger. To as well make the most of it.