Think of KPIs based on the reach: Views Ws Numbers List Unique reach (people) Impression Rate Video viewing behavior (for example for 50% or Thru plays: played completely or at least 15 seconds) You can take this a step further by also looking Ws Numbers List at interest factors. Such as clicking through to the website or interacting with your video. This Ws Numbers List will help you determine whether your video is well received, but don't get too hung up on it at this stage. THINK By showing
video to your composite SEE audience, you Ws Numbers List can create an audience based on the viewing behavior of that specific Ws Numbers List video. For example, you can set that someone must first have seen a video for 50% (or more) and Ws Numbers List then fall into the target group. Create a custom audience for this. Choose Custom Audience In this way you create a THINK target group.
This target group is very interesting, as Ws Numbers List someone shows serious interest in your video ad from the SEE step. Engagement-based Ws Numbers List Custom Audience In this THINK campaign you can show another video. You can now go a Ws Numbers List step further by going a little deeper into your offer, such as further explaining all possibilities or features and convincing your target group