It should expand on the benefits and answer user questions and issues that you need to research and know in advance before creating the app landing page. The copy must satisfy the user who landed on your app page and prove to them that they were right to have clicked on your page in the search results or in the ad or any other channel they came from . The type and purpose of the application will determine how much webpage copy you should use. For Real Estate Photo Editing example, a gaming app requires far fewer copies than, say, a fitness app that has several features that need explaining. 5. High quality media The visual elements of the app's landing page are what sets it apart from the rest. Image, GIF, or video elements not only provide the visual enjoyment of the page, but can also enhance the viewpoint of your copy. Each of the five elements listed here should serve one purpose: to emphasize the benefits of the app. The media should also ideally feature the app's product in action along and strengths.